Alexa Chung and Mulberry A/W 2010 launch

Alexa Chung is gorgeous, so it's little wonder why Mulberry decided to muse over her and create their new 'it' bag, the 'Alexa satchel'.

Chung seen at the Mulberry A/W 2010 launch looks fitting in low key denim kicks and a silk shirt. This girl does no wrong.

There is also talk that in December 2010, Mulberry will be hitting Australian shores and heading to Bondi Junction Westfeild, or should I say Bondi Jungle as I've heard some people adoringly quote it. I think Bondi jungle is appropriate- especially if Mulberry will be launching here in December, Christmas time... yikes, shoppers be' crazeh!!