Wednesday, September 5, 2012

The Mulberry Del Ray

The Mulberry Del Ray collection has officially launched this month with nine signature Del Ray totes in an array of colours and textiles, created to encompass Lana Del Ray’s old school glamour meets mod style. The over-sized Del Ray bag captured strutting down the Mulberry cat walk during the recent London Fashion Week is also now on sale, to critical acclaim.

Here is a great little video I found which shows the process of making one of Mulberry’s iconic and expertly crafted bags. The video is also sound tracked to Lana Del Rays Summertime Sadness, a moody yet youthful track (a good choice to match not only the singer but the collection itself).

It normally takes years developing connections within the style set  to gain the privilege of having a high fashion label name a collection after you, even Alexa Chung, fashion’s It girl had to wait years before the Alexa Mulberry satchel was born, and to great success.

It makes me wonder if the Del Ray will be just as profitable, considering the love hate infatuation her audience has with the singer.

Lana Del Ray commented shortly after a press release heralded the news of her gaining this prestigious status symbol "I love the design, a perfect mix between old school Hollywood and contemporary style," said Lana, who held her own sitting in Mulberry's front row with Michelle Williams and Elizabeth Olsen. "It's an honour that such a classic and prestigious brand would name a bag after me." 

Well said, to check out this beautiful collection click here.

SS x

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